(Singapore, 2 February 2011) - Xerafy Ltd’s groundbreaking RFID-in-metal technology has received the 2011 Global Product Innovation Award from best practices research firm Frost & Sullivan.
Xerafy, a leading supplier of RFID UHF tags, received the global award for its leadership in developing an innovative RFID solution that highlight a uniqueness of strategy, improvement to market position, and leveraging competitive intelligence.
"We are honored to receive the 2011 Global Frost & Sullivan Product Innovation Award and are greatly humbled by the global validation,” stated Dennis Khoo, CEO of Xerafy. “Embed-in-metal RFID technology makes it possible for our customers to rethink the way tags can be deployed, providing RFID solutions previously unimaginable.”
“Xerafy’s product uniqueness lies in its revolutionary technology and emerged as a front runner in the industry because it overcame a technical hurdle of ultra-high radio frequency interference when embedded in metal. Furthermore, Xerafy was able to identify the business needs of the customers – specifically for metal asset tracking – and the opportunities for improvement and innovation in terms of the technology,” explained Susan Sahayan, Research Analyst for Frost & Sullivan’s Electronics and Security Group.
Each year, Frost & Sullivan presents the Global Product Innovation Award to a company that has demonstrated excellence in the following categories: uniqueness of technology, impact on new products/applications, impact on functionality, impact on customer value and relevance of innovation to industry.
Frost & Sullivan’s Product Innovation Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.