Management Team

Dennis Khoo, CEO and Founder

Dennis started Xerafy with the vision of transforming the industrial market through the Internet of Things (IoT). Under his leadership, Xerafy has become a respected global brand bringing many innovative technologies to market, including the world’s first on-metal label and bringing RFID traceability to hospital operating rooms and on/off-shore drilling operations in the oil & gas industry.

Before Xerafy, Dennis held management roles at multi-national companies including Schlumberger, Motorola and start-up companies like Inside Secure, where Dennis established the firm’s Asian operations. He was responsible for the biggest contactless infrastructure market in China at the time, which provided all university students a special pass to travel cross-country by train.

Dennis graduated from NUS in Singapore and has lived and worked for more than 18 years in Hong Kong and China. He loves spending time with his family and friends when he is not travelling. He enjoys tennis, listening to contemporary music, and runs when he needs to clear his mind.


Eden Liu, Executive VP

Eden is the co-founder of Xerafy and is responsible for investor relations and production operations, managing the company’s factory in Nantong. Eden drives Xerafy’s CRM and process automation initiatives, as well as redefining the supply chain management for the company.

Eden’s entrepreneurial background began when he was involved in his family’s business, providing infrastructure engineering services for Jiangsu, China. The family business was successfully acquired by another private enterprise in 2011.

Eden studied management and philosophy in Japan at the Kyushu University Business School (QBS), and at Nanjing University business school in China. Eden is still an active learner and has continued his studies on Coursera. He is also a fan of Bach, loves socializing and keeping fit. If he is stuck on an island, he will need his Kindle.


Wayne Herdell, Business Development Director, Global Healthcare

Wayne heads global healthcare for the Americas, using his 20-plus years’ experience leading regional and national sales teams in the development, marketing and delivery of comprehensive RFID solutions for hospital surgical and CSSD departments. He engages resellers and direct sales clients with innovative RFID solutions in emerging markets and develops unique go-to-market strategies in the healthcare vertical.

Wayne builds vested partnerships with hospitals and medical staff, assisting them in tailoring, cost-effective, long-term RFID solutions, and implementing Xerafy’s Surgical Instrument Tracking Solution.

Wayne, a former U.S. Army Officer, held positions with GE, Philips Healthcare and Sodexo, delivering complex service and capital solutions for government accounts, GPOs and Integrated Healthcare Networks. Whether promoting RFID surgical solutions, imaging and biomedical equipment, complex medical devices, or pharmaceuticals with Pfizer, his candid, consultative approach and solution design expertise assists stakeholders with implementing innovative solutions to today’s complex healthcare delivery challenges.


Michel Gillmann, Marketing Director

Michel has more than 20 years of experience bringing disruptive digital solutions to the financial and M&A markets. He specializes in launching and accelerating the growth of innovative and disruptive solutions into traditional markets.

He has extensive experience in creating SaaS strategies and scalable business models, as well as in branding, positioning and product management. He has helped companies develop and execute marketing strategies that integrate both digital and traditional channels. In addition, he has expertise in spurring business development through opening up new verticals, partnerships, and international expansion into new countries.

Prior to relocating to Shanghai, Michel lived in London, Paris, New York and Hong Kong. Michel earned his Masters in Management from ISC Paris.


David King, Human Resources Director

David brings over 10 years of human resource management experience to Xerafy. Prior to joining Xerafy, David worked for enterprises ranging from Fortune 500 companies to fast-growing start-ups, and has experience in mergers and acquisitions, HR development, global growth and corporate strategy in the aviation, mining and consulting sectors across the Asia-Pacific region. 

David holds an Advance Diploma of Human Resource Management, Bachelor of Business, CPID accreditation and is currently studying for his Global EMBA (among other industry certifications). David's passion is for developing people and business growth, and his focus at Xerafy is to develop the global human resources to enable Xerafy to to reach our high growth plans. 

David calls Australia home, but currently splits his time between Shanghai and London. When David isn't working, he is most happy spending time at the beach or with his dog. 


Amanda Gan, Corporate Finance Director

Amanda Gan has been with Xerafy since 2010, and is currently responsible for the overall financial operations of the company. Amanda brings more than 15 years of experience to her role and has demonstrated leadership and expertise in corporate strategy, financial management, and increasing shareholder value. 

Prior to joining Xerafy, Amanda served in various senior finance positions with responsibilities in accounting, tax, corporate structuring, financial planning and investor relations at Dezan Shira & Associates, a multi-disciplinary professional services firm that provides legal, tax and business advisory to international corporate investors. During her career, Amanda has demonstrated hands-on experience with raising capital, implementing strategic plans, and effective leadership in team building that have led to notable performances and growth in business valuations.

A Law graduate from Fudan University, Amanda is a Certified Accountant and has been a member of the ACCA since 2008.


Moses Chang, Business Development Director US & Americas

With more than 15 years of sales and marketing experience, Moses has been with Xerafy since its inception as a founding member. He has managed Xerafy’s sales operations for the Americas, and was instrumental in developing the company's channel and alliance networks. He spearheaded the company’s penetration and integration into vertical markets such as oil and gas, information technology, and healthcare. He recently relocated his family to Shanghai, where he oversees global business operations and development.

Prior to Xerafy, he was involved in several successful start-up ventures, allowing him to contribute his entrepreneurial experience to Xerafy’s success. Moses lives by the motto “live for something greater than yourself,” and it dictates his personal pursuits in helping build local communities and overseas missions. He enjoys traveling, attending sporting events, and spending time with his wife and daughter.


David Read, Business Development Director, EMEA

David joined Xerafy in 2011, and has deep consulting experience in Industry 4.0, the Internet of Things, and RFID. David has more than 25 years’ experience in IT consulting, solutions and services, and for the past 20 years has been directly involved with RFID, Auto-ID and related technologies.

David has held management roles in the automotive and aerospace industries. He managed AT&T Istel’s professional services in the UK, and SAP SME Solutions at Logica. He headed up the RFID commercial team at KTP Trenstar, and at Intellident he was part of the team that made the company the top RFID solutions provider in the UK at that time.

David is a Warwick MBA. When he is not supporting Xerafy customers with their RFID projects, he is a member of Rotary and enjoys charitable works. He enjoys traveling with his family and being a grandfather to four boys (so far).


Michael Hu, Business Development Director, China

Michael is responsible for Xerafy’s sales in China, leading the company’s market expansion efforts, establishing sales channels and strategic partnerships.

Before joining Xerafy, Michael was a product manager for a Fortune 500 company, and was responsible for product development, production, process improvement and cost control. He also served as director of operations for an RFID industry company. He has extensive management experience in market expansion, production and supply chain management. During his career he has developed the ability to strongly control and execute projects, and created his own unique marketing model. He has also successfully developed new markets in specialized fields such as power, petroleum, petrochemical, aviation, automotive, power, and healthcare.

Michael graduated from Nanchang Aviation University, China. He’s a fan of football and basketball, serves as a member of the Arts Council and Sports Committee, and is responsible for organizing college arts and sports competitions.


Tomson Shen, Software Director

As Xerafy’s software director Tomson is responsible for developing RFID software systems based on UHF technology in the fields of medicine and aviation. He brings to Xerafy more than 10 years of experience in project management, software business architecture and technical architecture.

Prior to joining Xerafy in 2017, Tomson worked with SNDA and East-China Computer Co., as well as KXTX, a leading logistics firm, where he served as R&D director responsible for a large data platform, mobile Internet, supply chain management and other large projects. He has managed large technical teams and spearheaded software implementations for the Shanghai Municipal Education Commission, Shanghai Food and Drug Administration, and China Pacific Insurance.

A graduate of the Shanghai Institute of Technology, he is a diving enthusiast with a PADI AOW certificate and likes basketball, swimming, and bungee jumping.


Diego Chen, Solution Director

Diego brings rich experience in both solution development and project delivery for Xerafy’s customers around the world. Prior to Xerafy, Diego served at WSN Group where he led the team that built the first Internet of Things (IoT) solution for movable mortgages in China, operated by Jiangsu Bank. In addition to his IoT experience, Diego is a telecom business specialist. At China Mobile, he was named a project manager at AsiaInfo, the second largest telecom solution provider in the world, where he delivered projects that contributed $7,000,000 revenues to the company.

In his free time, Diego enjoys staying active with his daughters, swimming and traveling. He is a skilled football player and counts finance among his many interests. He holds a Computer Science B.A from ECUST and an MBA from Shanghai Jiao Tong University.