Xerafy Announces Label Conversion Partner Program to Bring Metal Skin to the Mainstream at RFID Journal LIVE!

HONG KONG, March 29, 2012 – Xerafy Ltd, a global supplier of industrial RFID tags, has expanded its partner program to meet the increased demand for RFID enabled labels in tracking metallic assets. The Metal Skin is the first UHF RFID inlay to overcome the performance limitations of operating on metallic assets and curved surfaces to enable label converters a whole new asset class for RFID smart labeling. The Metal Skin Conversion Program includes a test and certification process and increased access to support resources to ensure high-quality labels for customers.

“Xerafy has seen a surge in demand for labels in the asset tracking market, so we’ve overhauled our partner program to meet the need,” said Dennis Khoo, CEO of Xerafy. “It’s a new approach for Xerafy, as we have historically worked with a more limited group of RFID solution providers. With this new program, we hope to attract a broader range of channel partners, while strengthening our relationships with current partners.”

Xerafy will help partners become an extension of the Xerafy sales organization by arming them with effective support in sales, marketing and training. Label converters, system integrators, software providers, and value added resellers seeking solutions to tracking metallic or RFID unfriendly assets in industries from healthcare, energy, manufacturing, and defense are encouraged to join forces with Xerafy at the upcoming RFID Journal LIVE! show.

Xerafy’s partner program and its award winning product line will be on display at the RFID Journal LIVE! in Walt Disney World Swan and Dolphin Resort, Orlando, Florida, April 3-5, 2012 in booth #304. Xerafy’s XS tags are nominated for the RFID Journal’s “Best in Show” award as the world’s smallest passive UHF EPC C1G2 metal tags on the market.

Xerafy is also a finalist in the RFID Journal Coolest Demo award for two exhibits. Xerafy and partner OATSystems have built a demonstration based on real customer applications of extreme RFID by tracking aircraft component parts and aviation composite materials stored within an operating freezer with Xerafy’s high-memory UHF RFID XL tags. In addition, Xerafy’s tags will be put to the test in partner Holland 1916’s Toughest Tag Demo. Holland 1916 has embedded Xerafy RFID transponders into metal carriers and will demonstrate the IP69K hammer test.

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