Interview with Xerafy partner NX-id

What do you predict for the RFID market in Latin America?

Jorge Karam: NX-id sees a steady yet still slow growth in Latin American market compared to Asia or Europe; more and more companies are learning what RFID is all about and now they’re starting to make their first pilot programs to start using the technology. Nevertheless, a big boost is needed and we believe it’ll come from abroad by overseas companies using RFID as a standard technology to control their inventories or assets through global applications. We know any effort to implement any technology needs to be driven by specific benefits and a positive ROI; even most of the customers realize there’s a clear potential benefit on implementing RFID-based solutions, most of them hadn’t prioritize these projects in their infrastructure’s improvement pipeline. We believe that RFID solutions with an easy functionality and a friendly use can change how people think about it, help them understand it and see the major benefits in a short and long term. We know RFID will be a priority tool for small and big companies in a few years from now. We are working on it.

Tell us how RFID has been used in an interesting application you’ve been working on?

JK: There’s a very interesting application with a particular niche in Mexico, we’ve been working on people’s tracking as a solution to control their productivity and timing at their working areas; one of the most important airlines in Mexico as well as other major wholesalers are considering to use these systems to substitute their current time-tracking systems based on different technologies.

What do you find most challenging about your business?

JK: There’s a huge effort that still needs to be done in our market to teach our customers about the technology, there are still many myths which are created by people who is trying to get into the industry without a proper knowledge about RFID; NX-id has been promoting “easy-to-understand” applications to many customers expecting them to understand how RFID can really support their business and operations.

About NX-ID

NX-id is a 100 percent private Mexican company entirely focused on the design, development and implementation of RFID-based systems; we are a team of 60+ professionals with a high degree of expertise developing custom applications for different customers in Mexico. As NX-id, we’re proud to represent leading RFID companies from three continents and eight countries offering a wide catalogue of tags, equipment and solutions to deliver tailored applications to each customer.

Our main business units are:

• Consulting and design services to define solutions and systems based on RFID
• Development and integration of RFID systems
• Implementation and administration of RFID projects, from definition to implementation to final release
• Sale of Hardware and RFID tags passive and active

RFID solutions:

• Inventory Control
• Assets Control
• Product Authentication
• Tracking